Day 1

Opening note – Vegard Johnsen (eyeo)

Place your b(e|o)ts: Recent Trends in LLM-based Advertising – Andrey Meshkov & Natalia Sokolova (AdGuard)

MV3 in Firefox (and Friends) – Simeon Vincent (Mozilla)

Block ALL the Cookie Popups – Anton Lazarev (Brave)

Double-Edged Crime: How Browser Extension Fingerprinting Might Endanger Users – Shubham Agarwal (CISPA Helmholtz Center for Information Security)

Protecting Users in a Post-MV3 World – Cameron Eckelberry (Malwarebytes)

Life with MV3 – Dmitriy Seregin (AdGuard)

Evaluating Large Language Models as a Defense Against Online Tracking – Shaoor Munir (University of California, Davis)

Advertising in a world where search and content consumption happens in ChatGPT like services – Panel discussion hosted by Mohamed Morsy (eyeo)

What’s new in Chrome – Devlin Cronin, Oliver Dunk, David Li (Google Chrome team)

Day 2

Leveraging automation testing for Adblocker quality – Tina Chenska (Opera)

Beyond the screen: Ad-blocking in the voice interface era – Natalia Sokolova (AdGuard)

Ad-Blocking as a Reclamation of Agency in the Digital World and its Implications for Education – Ari Kronen (School District of Palm Beach County Florida)

Tracker Flaring – Celal Ergün (Malwarebytes)

Exploring the new capabilities of AGTree – Dávid Tóta (AdGuard)

Are Acceptable Ad Standards Really Acceptable? – Ritik Roongta (New York University)

CookieGuard: Characterizing and Isolating the First-Party Cookie Jar – Pouneh Bahrami (University of California, Davis)

Browser Panel –  Devlin Cronin (Google), Tina Chenska (Opera), Rob Wu, (Mozilla), Anton Lazarev (Brave)